Google Search Engine Optimization Free

July 30, 2016 | Website Optimization

Search Engine Optimization (Toronto or elsewhere) is still a domain many people are uncomfortable with. This is mainly because one tends to think that it is a complex process.
Search Engine Optimization (Toronto) can be simplified greatly if the fundamentals are well understood.
The first step in understanding Search Engine Optimization Toronto or anywhere else is to understand how the Internet and in particular search engines work. In this article we will explore some of the basics of search engines and discuss one of the optimization techniques.
SEEKERS ARE IMPORTANT? Yes
. Studies have shown that over 80% of website traffic is driven by search engines. Search is one of the closest Internet tools used only for email. More than 50% of Internet searchers do not flip to page 2 of search results and an equal number of people always tend to click on the first search result. It should not be reason enough for you to opt for search engine optimization (Toronto or elsewhere)?
How do search engines work?
search engines send spiders or robots that crawl for relevant websites, content and index them. Algorithms and complex programs are involved in identifying a site's content and indexing it (put in simple words, your site should appear when a user searches online for a particular keyword. For example, luxury shoes ?).
Search Engine Optimization (Toronto or elsewhere) is the process of making a search engine friendly site. Measures could include:
1) have content that is unique and different from competitors of one. It is always good to remember that in the world of search engines, "Content is king".
2) Using the right keywords in your content.
3) Structuring your site in a search engine friendly way to crawled.
4) Designing your site in a friendly way search engine (search engines struggle with frames, flash and other complex web designs).
Why not see my site search pages MOTOR results (SERPs)? "
is a good idea to have one site to the search engines. However, there is no guarantee that the search engine displays the website in its results. However search engines do find other sites (which are already on the list) joins you.
Search Engine Optimization (Toronto or elsewhere) also includes this important feature called 'link popularity'. It is all about how many sites have a link on their site pointing to yours . Search engines tend to think that if there are plenty of sites (relevant in content and theme) linking back (backlinks) to your site, then your site is important enough to be shown in their results pages search engine. (SERPs). Very broadly, the largest number of inbound links are not pointing to your site, the better your ranking will be.
WHAT CAN I DO tO GET more backlinks?
Getting over Kickback is one aspect of the search engine optimization (Toronto or elsewhere). It is, but the following (the most popular techniques used) not limited to:
1) submitting articles to article directories, which include links to your site.
2) Posting to newsgroups and forums.
3) Adding Comments to popular blogs.
4) reciprocal links
5) Text buying ads
6)
Submit to directories 7) Begging other website owners for a backlink;)
There are many possible ways to generate links. Some are dubious (like farms auto generation software and created by webmasters to trick the search engines link). Although these techniques may work for a short term, it is best to stay away from them in the best interests of your business.
search engines like Google have wizened up to these scammers and are very strict in penalizing websites or even worse banning them permanently.
Search Engine Optimization (Toronto or elsewhere) is not a one-time activity. It is a process that evolves over time, and when done in an ethical way can reap great benefits for your online business.


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