Sites search engine optimization

August 28, 2016 | Website Optimization

The techniques used by the experts of the World Wide Web for search engine optimization are always changing and evolving. This is a necessary due to the ever-changing considerations and guidelines used by the search engines of major search engines like Google, Yahoo., And MSN. This is especially the case when it comes to Google, which is not the most sophisticated and advanced search engine. Especially with its latest algorithm purchase, which places them at the head of the indexing game by leaps and bounds.

There are two main types of search engine optimization. These are on-page optimization and page optimization. It is clear that search engine optimization of a website today has to do with much more than the use of meta-tags, or sprinkling a few keywords throughout your website. Although this is still a factor, there is much more to it if you really want to see results.

Those techniques just mentioned, however, are what are considered to be off-page optimization techniques. Today, on page optimization effort alone will only achieve the desired results about 20 percent of the time. However, when it comes to keywords that are even mildly competitive, your odds shoot right through the floor.

This leaves a whopping 80 percent that depends on off-page optimization for success. Off page optimization is all about:

The number of inbound links to your site. That is, the number of links to your site that is not in their own site.

The actual link text anchor text of these inbound links.

The quality of the pages where the inbound links.

Is evident, therefore, that though onpage optimization is still important, most webmasters will have to put much more emphasis on their offpage optimization efforts if they ever intend to see any results.

This is what is called the 80/20 rule.

The reasoning behind the 80/20 rule is quite logical. Despite engine optimization site search does help search engines like Google to index a site in detail, is the offpage optimization that allows the search engine to measure the relevance and the actual quality of the site. It is what allows the search engine to differentiate between spammers, and actual sites that are filled with useful information, or content very relevant in terms of the search for the word or phrase in question.

This works because onpage optimization is controlled entirely by the webmaster. Therefore, it is abused, handling criteria indexing search engines, and other unscrupulous (according to the activities of search engines). On the other hand, offpage optimization is entirely controlled by other webmasters; It is not the webmaster who owns and / or maintains the site itself. This means it is much harder for a given webmaster to manipulate the analysis of search engines. It is the attempt of Google and other large search engines to stop certain webmasters seeking to gain an unfair advantage over the results shown by Google searches.

Is true, a webmaster who really want to make the best effort to achieve those top ranks with the search engines can do everything he or she can do to encourage other webmasters to add a link to your site. However, this is totally other discriminating webmasters. Therefore, it is likely that only the most relevant websites will be able to achieve the best offpage optimization results.

Because search engines are considering not only the number of links to the site, but also how many are only input, ie, where there is a link to go to the site but is not reciprocated the quality of the site of the celebration the entry link, and the actual text used for the link, this also allows discourage an unfair advantage by webmasters trying simply to crosslink among their own many sites using keyword rich text. On the one hand, a webmaster only so many sites that can be crosslinked will, and secondly, this would have to be done very carefully so that the links remain inbound, and not reciprocated. Search engines are not as concerned with one or two inbound links as they are hundreds, or perhaps thousands when it comes to ranking number one in their searches.

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